The number one covid lesson for video producers, is retaining the core assets of your shoots has huge value.
COVID almost stopped production of new video, but the demand increased.
Video became crucial for communicating with stakeholders as working patterns changed, and in person events were cancelled.
As a result, video which could be repurposed became the lifeblood of corporate video, and invaluable assets for those who had the foresight to have retained them.
For one of our automotive video clients, repurposing assets allowed us to produce 40 new videos for different global divisions, enablinging the continued roll out of programs across the business.
Clients who embraced an agile approach to video, who had retained their video assets, were able to increase video output even with reduced teams and working from home.
Businesses continue to ignore the long term value of assets they are paying for.
Failing to take on board the number one covid lesson, and procure copyright and rushes continues.
Sometimes this is to save money, sometimes out of a misunderstanding of a contract, and sometimes it’s a supplier not acting in the client’s best interest, especially with clients who may not be thinking long term.
Turning short term video projects into a long term asset is easy.
First, ensure you have the correct licence to allow you to repurpose the visual assets of the project.
So, obtain an unlimited licence or full copyright, at the very start of production.
Copyright needs to be clear from moment one, revisiting later may lead to a cost increase, or the souring of a relationship.
This may cost more up front, but ensures you get best value in the long term.
Second, obtain the visual assets in a format you can use.
This should ideally be an organised rushes package.
You don’t want “original footage”.
A dump of all the original footage, in an unknown codec, without organisation, is useless.
Page One organises your footage, then outputs them in a format/codec you can use, delivered as rushes.
Keeping the assets from your videos is the fastest way to increase your video output.
If you want to learn more about Page One’s agile production and produce more videos, of better quality, contact us!
Learn more about how to mitigate risk for video production during a pandemic here.
