Don’t ignore your website banner video!

Your website banner video is the most important business video that you will produce. It’s also probably the one you will give the least thought too.

With virtually all of your customers watching this, it has the power to kill conversions, or make them.

With most video producers and web developers failing to understand the importance of your banner video, there is a very high chance that the implementation of it will be poor.

Typically this poor implementation comes from two failures.

Not serving an ideal solution for both desktop and mobile viewers, and thus providing a poor experience for more than half your customers. And implementing a sub-optimal hosting solution.

Sub-optimal hosting of your banner video harms SEO by slowing your site down, and not respecting your mobile visitors increases bounce rates on the site. Both of these kill conversions by lowering visitor numbers and then leaving them flat when they get there.

Implementing best practice for embed, testing your video, and producing the correct assets are central to getting it right.

Watch our short video to understand the pitfalls of a bad banner video. Then get in touch to ensure you get a good one!

At Page One our website banner production ensures that your banner video tells your story, can be seen by any visitor, and won’t slow down your site!