Data Storytelling uses statistics and facts to cut through disinformation to build trust in your brand.
According to a famous Stanford Professor, 63% of people will remember a story, but only 5% will remember a statistic.
The best way to get people to remember a statistic, is to convert it into a story.
That is “Data Storytelling”, converting hard facts that tell truths, into narratives that people can remember.
Data Storytelling videos build a narrative around statistical facts to impart a wider message or lesson, often through the inclusion of Data Visualisations, or (like the REE benchmarking video) by showing the result in the real world.
NCT have used data across multiple videos to help overcome widespread disinformation, as well as for pure entertainment.
In the case of the electric bus launch video, key issues were then broken out into individual short social media videos which could be used by NCT to tackle specific feedback when it appeared on social media.
Use your data with aspirational images to build videos which appeal to both the hearts and the minds of property buyers.
The Sterling Place video for Barratt London use’s motion graphic visualisations, combined with aspirational images, for everything from distances to schools and transport links, to rental yields and ROI to build the argument to invest.
Data Storytelling videos rely on quality statistics. So we often research these ourselves as part of our “Iceberg Theory” approach to video production, to ensure we use sound information in our narrative.
Once everyone is happy that the facts are clear, we then move into how we illustrate them, and the story we want to tell, starting with the lesson we want the viewer to take away!
In the first instance we like to show facts in the real world (like the REE video), a lot of the time we turn visualisations into motion graphic animations (Like the Barratt video) for standalone use in conjunction with imagery, or use After Effects VFX so they become an intrinsic part.
The decision around how we will use the statistics in a video and the story we want to tell, combine to inform us of what we need to then shoot, allowing us to build a detailed shot list that our DOP can use on location to ensure his photography matches the VFX or motion graphics needs.
With every video a unique story, for a unique customer and audience, every video needs a bespoke approach.
If you have a great story to tell around your data, then get in touch!
