AI video production provides a lot of opportunities for brands, but the biggest isn’t what you think.

From live footage to VO’s, AI is changing how video is produced, presenting new opportunities at every stage of the video production process.

But the biggest opportunity is paradoxically not the opportunity to use it to create content.

The biggest opportunity is to build trust in brands by not using AI, and produce content that people can trust to match their experience by shooting real video.

Whilst this has always been the main point with video, the difference now between AI and reality has never been more blurred.

In the past video may or may not have been trustworthy.

With AI video, it’s simply NOT trustworthy…it’s no longer real.

So businesses now have an opportunity.

Abandon the idea that their marketing is a reflection of reality and maybe save money.

Or embrace a nuanced policy, exploiting the lack of trust in AI to reinforce trust in their brand.

But it’s not just an opportunity that AI creates for brands, it’s an existential threat.

It destroys trust in brand, through conflating lack of trust in AI, with brand, and producing content that can never match user experience.

If what we see can’t be trusted, how can the consumer trust the advertised brand experience?

The very concept of brand is based on trust… it’s why brands were created in the very first place.

Remove trust in your content, and you destroy your brand.

The 2023 Edleman Trust Barometer reveals businesses are the most trusted institutions, with politicians and the media least trusted.

AI endangers that and will waste the opportunity that enables.

With the rush to embrace AI across the economy, the biggest opportunity for business is to be a brand people can trust. Shooting real people in real places that tell real stories is a important tool in that.

So by producing content thats real, it is much easier to match client expectations, and ensure your brand is not tainted by the lack of trust in AI.

To find out more about how Page One can create real stories using real people for your next corporate brand video, contact us.