Delivering a script to camera in a corporate video can be a daunting task. But with our simple tips almost anyone can be a star!
1) Have a written script.
Trying to deliver a concise message or story into camera off the cuff is fine for the BBC, but you need a script!
Even though you may think you know your subject inside out, the camera acts like a tiny pressure cooker, befuddling even the best of us.
So produce a written script!
If you are struggling with that, then have a read of this for a bit of help!
2) Keep it simple!
Never use 100 words when 10 will do!
Keep the language as simple as possible. Complex terms and long words can be difficult to deliver.
By keeping things simple, you can also deliver more. Two words per second is the normal rate of delivery for narration, so for a 90 second video you only get 180 words. Not a lot!
In video a longer run time increases costs, so the less words you have the less you will pay to get across your message! Plus you will reduce bounce rates!
3) Practice, practice, practice.
Know your subject, and know your script.
Practicing delivery of the script out loud with a friend or colleague, will help you to identify where you need to edit or replace words so it will flow easily and come across well.
Even if you are using a teleprompter knowing the script makes delivery much easier and natural.
4) Have fun!
When you are delivering the script, relax and enjoy the experience. Remember to smile at appropriate times! (Especially at the end!)
We can reshoot as much as needed if you fluff up, so don’t worry! (Plus you will be delivering your script several times anyways.)
5) Be bright, awake and at your best!
Before you do your thing, check yourself in the mirror to make sure you don’t have spinach in your teeth, have a bit of a walk and jump around, get your blood flowing.
You want to look happy, relaxed and awake.
Your production team should help to make you relaxed and happy, and should help you to spot any problems with your clothes and hair… make sure you get some advice and give some thought to clothing a couple of days in advance!
Remember, the folks who you’re working with want you to look and sound great, so don’t be afraid to seek their advice!
If you want to talk to deliver a great script on your next corporate video, contact us!
