Video rushes are essential on any corporate video project.

But what are “Rushes”, and why should you have them?

Rushes comprise all the decent footage from a project, including everything used in your video, as well as not used.

This is output in a curated timeline, organised according to the platform (GoPro, Drone, Main Camera… etc) and the subject and day of the shoot.

Output at high quality, with the appropriate LUT to take the material from the camera’s colour space into REC709, this material is then ready to archive by the customer.

Traditionally known as “dailies”, this was film shot over a day, then processed over night for review the next day.

Nowadays we can deliver “dailies”, but more typically we deliver after a project is completed, in addition to final outputs.

This ensures clients lock in long term value by securing the assets for future use.

Converting a short term project into a long term asset that can be reused for long into the future.

Rushes turn video from short term marketing spend into long term IP, often providing greater value than the original project.

The big lesson from the pandemic has been that rushes are essential for business continuity during times of disruption.

Customers who embraced rushes continued to be able to output videos, even when the ability to shoot was compromised.

Including our client HORIBA Europe, who were able to complete a series of hybrid animations, despite the covid shutdown.

Most clients produce them as part of a main video shoot, but our crewing service provide them as standalone outputs.

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