Lean + Agile = Video success!

 

Lean+Agile is the answer for a successful video strategy.

Agile video production script writing graphic from Page One

For agile to work, you need to understand the dynamics associated with agile, understand how those dynamics will or won’t work in your business, and the wasteful and bad practices that your existing structure embraces.

Going through the motions won’t bring the advantages of agile to a business, and may just embed bad practice in a new structure.

So how do you ensure that when you go agile,  you get rid of your bad legacy practices?

Agile isn’t good enough on its own.

You also need to adopt lean production methods, to root out the wasteful practices and barriers to real value.

You need to embrace all three of the key lean concepts of Muda, Mura, and Muri, to eliminate waste from the production process through not engaging in pointless tasks, ensuring that you keep your workflow regular and constant, and not overburden either your systems or your people.

Sprinting does this. It reduces downtime, it gets things done when they need to be done, it brings teams together as an organic whole who feed off each other and can bring about change in a project rapidly. It ensures maximum engagement in a project without distraction.

By rejecting the “Big Bang” concept of video production and embracing iterations, you produce greater volumes which engage sooner and allow you to change and adapt messages, learn and fine tune, getting a faster return on investment and reducing risks.

Producing videos in this way brings us to the optimum production nexus, where speed, quantity and quality come together to produce a stream of brand aware timely messages which make best use of the new marketing channels opened up by video.

This produces more videos more quickly, and responds more rapidly to change and feedback, as well as cutting costs and reducing the risk of failure for everyone.

And by doing this,  you also rid your business of wasteful practices.

 

Don’t substitute Lean+Agile for expertise.

Expertise must still lie at the centre of your process.

Its only through a clear understanding of the key messages that the production company can actually make the choices needed to ensure they are operating in a lean manner.

Lean+Agile is not doing more with less, it about doing more with more.

More expertise, more speed, more insight.

To see how our Lean+Agile production could help you with your next video,  get in touch!

Tags: , , , , ,