Celebrating the wrap of our longest video project!

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We wrapped on our longest running video production after the opening of ASSURED CAV, HORIBA MIRA’s new facility for automated vehicle engineering and testing.

Overview video of the new ASSURED CAV facility produced by Page One.

Located near Birmingham, ASSURED CAV provides the latest facilities to support companies in the design, development and testing of self-driving technology.

The facility replicate real-world scenarios. Validating the critical challenges of implementing connected, self-driving technologies. Thus ensuring products are safe, secure and robust.

Page One Creative Director, Doug Marke, said: “We’ve been working since late 2019 shooting video and photography for HORIBA MIRA as they have built new ground breaking facilities. Enabling the development of self-driving cars worldwide.

“Over 2.5 years we have created 12TB of video data. Filmed hundreds of hours of footage from nearly 150 hours of flight time and nine cameras mounted on cars, gimbals and tripods. Often all operating at the same time.

“For the final shoot on the new ‘Highway’ facility, we coordinated nine professional drivers with £500,000 worth of EV’s, including the latest Porsche, Mercedes, Tesla, Polestar, VW, Ford and Audi, to capture footage from multiple cameras and drones.”

Doug added: “One of the capabilities at ASSURED CAV is the ability to test solutions from ‘Edge Case’ scenarios. One such scenario is based on a uniquely challenging junction at Coleshill near Birmingham.

“We needed to recreate public road testing on the junction to replicate the simulation and test footage captured at the facility. Without closing the junction or impeding other road users. 

“Using professional drivers our team did that in a day with a combination of drones, vehicle mounted and ground cameras.”

Corporate video producers gimbal car kit with Fuji camera
Dave preps the car kit for shooting EV’s as part of the ASSURED CAV project.

In addition to rushes and photography, Page One produced dozens of final videos. These were both technically accurate and cinematic, enabling technical B2C marketing.

Doug said: “The extensive set of videos produced have been used across HORIBA MIRA’s social channels and their website. This includes multi-format social media videos, 4k videos for marketing use, video for broadcast, and to highlight specific capabilities.

“It’s been very satisfying for all of our team to film the ASSURED CAV project. It’s a keystone facility for the automotive sector, and we’re proud that HORIBA MIRA trusted us to deliver.” 

We have a long history filming confidential work in the automotive sector for clients globally.

Want to learn how we could help with your next automotive or corporate video production, contact us!