5 reasons why training videos build better staff, and customers!
Training and How-to videos should lie at the heart of any businesses video strategy, as they are possibly the best value video content a business can produce, in the short and long term.
Providing a key resource for both staff and customers, its no wonder that “How-To” videos are the second most popular genre on YouTube, with searches for ‘How-To’ videos increasing 70% year on year.
Here are the 5 top reasons why training videos should be central to your video strategy.
1) Training Videos build trust.
When we teach others, we leverage our expertise to build trust.
This trust building can be amongst customers, via a How-To video embedded on a company website or Youtube Channel, or staff, who will gain increased confidence and knowledge around company processes or products, enabling them to do their job better.
In both cases the business gains from the viewers learning, indirectly by building trust in the brand, and directly through a reduced need for direct support.
2) Train according to need.
Teaching with video means folks can learn what they want when they want.
When a learner doesn’t understand a concept, needs to review, or needs a particular lesson for a particular task, it’s right there for them when they need it.
Revision and reinforcement is a key tool to increasing retention. Video makes that easy.
3) Train anytime, anywhere and on any device.
Staff and customers can learn about products or techniques between tasks, while travelling, or in the evening. This means lessons and information can be taught quickly because delivery of that training is unlimited.
Through the delivery of training via online video, we can then “flip the classroom“.
Direct targeted tutoring for individuals around specific problems can then be provided via other online tools, thus making far better use of face to face teaching resources.
4) Deliver once, teach many.
Using video to train means you deliver your lesson once, and teach everyone.
This saves time and money by reducing the direct sessions you need to deliver, and by opening up your training to a far wider audience.
A great example of this is to use video for site health and safety inductions, instead of having a member of staff deliver them.
Training by video means your audience is unlimited.
5) Keep your training video at the cutting edge.
Videos can be updated quickly. Allowing you to respond rapidly to product changes, services or customer needs.
This is especially important if we are building agile into our customer or staff processes, allowing us to learn from feedback, and then iterate and distribute this knowledge rapidly.
Rapid updating of material to reflect change can have huge benefits to how your customers view your expertise. Instead of taking months to make changes in your training material, you can do it in hours.
Instead of being a victim of change, you can use it to your advantage.
With training and learning videos being easy to both produce and deploy, there are no reasons why a business should not be using video to engage with their customers and staff, and “Flipping the Classroom” with video is the best way to do that.
Contact us to produce more corporate videos to make teaching easy!
