Choosing between YouTube and a secure video hosting site has never been more important.
YouTube may be the number one video hosting site, but it’s not appropriate for all of your content, and if you put the wrong content on it, it can have negative impacts on your SERP.
As such businesses should be using a combination of both secure video hosting from sites such as Vimeo or Wistia, as well as YouTube, depending on the nature of the video.
Using a secure host such as Wistia or Vimeo will give you better tracking and statistics for your video, as well as more customisable players, and keep your links and shares pointing back at your own site, and it will also ensure you control your content.
YouTube on the other hand will give you better returns in organic search FOR THAT VIDEO, as well as making it easier for Google to see your video content on your site, and integrate more easily with all of Google’s various platforms.
To help you decide what you should and shouldn’t put on YouTube, Charlotte has made this little decision tree infographic…