This animated explainer video was produced for Nottingham City council to help passengers use the new Robin Hood ticketing app on their mobile devices.
When NCC and its partners rolled out the new ticketing app, they needed a clear and approachable animated explainer to get passengers to engage.
With our experience in producing animations for NCT combined with our understanding of the digital ticketing process and pain points, Nottingham City council naturally turned to us for a animated video solution.
After a period of trialling the app to understand the UI, and any particular issues users may have, we produced scripting and art direction for the new animation.
Using existing brand assets from the app, we then took NCC through our bespoke animation production process, engaging with the internal stakeholders at the council to ensure the video was on brand and relevant via layout, then rough, and final passes.
The end result is an approachable fast and easily consumed animation that was used to support the roll out of the app across multiple media channels.
With a “square first” approach, this 16:9 version was actually the second version of the video produced.
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