INIT

Animation in video production is the art of creating moving images through a sequence of frames that simulate motion. When you work with Page One, you’ll discover how animation breathes life into your ideas and concepts through various techniques. Unlike traditional video that captures real-world footage, animation allows you to visualise abstract concepts, showcase products that don’t yet exist, or simplify complex processes. For example, when we created an animated explainer for Nottingham City Council, we were able to clearly demonstrate how contactless payment systems work across their transport network – something that would have been challenging to communicate using conventional video alone. Animation opens up boundless creative possibilities for your brand’s storytelling, limited only by imagination rather than physical constraints.

When you’re considering your video needs, understanding the difference between video editing and animation helps you make informed decisions. Video editing involves manipulating and arranging pre-recorded footage to create a cohesive final product. It works with existing visual content captured by cameras in the real world.

Animation, however, creates moving images entirely from scratch. When you partner with Page One for animation, you’ll see how we build each element from the ground up – characters, backgrounds, objects and movements are all created digitally or by hand. This gives you unlimited creative control over your message.

This distinction becomes particularly important when communicating abstract or complex ideas. For a recent project with a marketing agency client, we chose animation over edited video because they needed to visualise an innovative service that couldn’t be captured with a camera. The results speak for themselves – their animation received exceptional engagement metrics and significantly improved audience understanding of their offering. Animation allows you to bring any concept to life, regardless of physical limitations.

Making an animated video with Page One begins with understanding your unique needs. You’ll first meet with our team to discuss your objectives, target audience and messaging goals. This collaborative foundation ensures we’re aligned from the start.

Next, we develop a concept that resonates with your brand, crafting a script and storyboard that visualise the narrative flow. You’ll be able to provide feedback through our signature 3-pass production method, which keeps your core message crystal clear while respecting your brand identity.

Once the concept is approved, our animators begin creating the visual elements using motion graphics, 2D and character animation techniques tailored to your project. For Nottingham City Council, this stage involved designing simplified character animations that made complex transport information accessible to all passengers.

After the animation is complete, we enhance your video with professional voiceovers, sound effects and music that complement the visuals. Throughout production, you’ll review our work at key milestones, ensuring your complete satisfaction before final delivery.

This thoughtful process has helped clients like INIT transform technical information into engaging content that connects with their audience meaningfully.