Nottingham City Council

Animation in video production is the art of creating moving images through a sequence of frames that simulate motion.

When you work with Page One, you’ll discover how animation breathes life into your ideas and concepts through various techniques.

Unlike traditional video that captures real-world footage, animation allows you to visualise abstract concepts, showcase products that don’t yet exist, or simplify complex processes.

For example, when we created an animated explainer for Nottingham City Council, we were able to clearly demonstrate how contactless payment systems work across their transport network – something that would have been challenging to communicate using conventional video alone. Animation opens up boundless creative possibilities for your brand’s storytelling, limited only by imagination rather than physical constraints.

When you’re considering your video needs, understanding the difference between video editing and animation helps you make informed decisions. Video editing involves manipulating and arranging pre-recorded footage to create a cohesive final product. It works with existing visual content captured by cameras in the real world.

Animation, however, creates moving images entirely from scratch. When you partner with Page One for animation, you’ll see how we build each element from the ground up – characters, backgrounds, objects and movements are all created digitally or by hand. This gives you unlimited creative control over your message.

This distinction becomes particularly important when communicating abstract or complex ideas. For a recent project with a marketing agency client, we chose animation over edited video because they needed to visualise an innovative service that couldn’t be captured with a camera. The results speak for themselves – their animation received exceptional engagement metrics and significantly improved audience understanding of their offering. Animation allows you to bring any concept to life, regardless of physical limitations.

Animations can cost from as little as £900 to as much as £50,000,  depending on their complexity and runtime.

Page One uses a fixed price structure to determine animation costs,  to help understand how much you might need to invest for your next animated video production,  Check out our Budget Builder!