Nottingham City Transport
This short BVOD addressable advert video helped to encourage people back onto the buses after lockdown.
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Project Overview
One of a series of three short Transport TV advert videos for NCT’s summer video marketing campaign.
Produced over three days with professional models, our small team was helped by a number of organisations and small businesses across Nottingham to illustrate what people could do using the group rider ticket.
Outputs included both 16:9 and square videos, to allow embedded use across all the client’s social channels, on the in-bus video displays, and on addressable BVOD video TV advertising platforms.
Shot “Square First” these are a great example of how a small crew, working in an agile manner, can produce great high-impact social content quickly and cost effectively.
If you require some short form video for promotional campaigns, contact us!
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