INIT
A case study video for INIT, the premier public transport ticketing solution provider
Project Overview
Leading European public transport ticketing solutions provider INIT has been instrumental in enabling the first multi operator / multi modal ticketing system outside of London.
Page One were commissioned to produce a top of funnel case study video that revealed INIT’s participation in the scheme without following the normal case study video paradigm.
As such this case study is short and to the point, without the normal interviews and technical details. It informs, and by being short on detail, it encourages further engagement from stakeholders.
Shot with a two person team, and then edited and graded in our Nottingham production studio to full broadcast quality. This case study video has been used across INIT’s marketing channels as well as being one of the key assets for trade show use, alongside the animations we created for them.

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