Nottingham City Transport
With huge amounts of anti-EV sentiment on social media, this video presents the facts in this electric bus myth busting video
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Project Overview
When NCT launched their new fleet of Electric Buses, they looked to Page One to tackle the myths around EV’s and their new fleet head on.
Having been given the green light to aggressively counter any negative commentary, we researched the latest data to back up NCT’s internal knowledge. This enabled us to produce a fully fact checked and credible myth busting educational video.
The video as presented brings all the issues to the fore. It presents the facts in an accessible visual style using imagery we have shot as well as from the manufacturer, combined with motion graphics.
Produced to educate the public, as well as train staff, its a trustworthy video built to share.
This was then output as a single 2 minute video in 16:9 for embed on the NCT website and external use, as well as a series of short social edits breaking out individual posts in both 16:9 and square, to enable NCT to post content specific to any particular conversation on social.
Our wide experience in automotive development and the energy sector enables us to produce high quality fact based content quickly and to full broadcast quality, helping brands to navigate the often negative arena around renewables and changing transport models.
If you have a tricky subject which you need to myth bust, contact us!
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