Search Results for: "corporate video production uk" Category

Quality Counts, don’t be fooled.

Its often said that any video is better than no video.     But with video now endemic across the internet this idea is not just obsolete, but dangerous, as the quality of the video becomes a key differentiator. Viewers are no longer naive, their expectations have evolved to become much more nuanced. They can tell the difference between amateur video, and video which reflects a brands values. So the quality we output must match the quality of the brand.   If you don’t get the quality right, you introduce a dissonance into the viewer, as brand expectations fail to match experiences.…