Search Results for: "fuji xt3" Category

A New Showreel for 2020!

Check out our new Showreel! Every video production company needs a video showreel! But what do you put in it? What do you leave out? How long should it be? Who is actually gonna watch it? In the past, we’ve gone down the 2 or 3 minute route, but this time we decided to do something a bit different, instead of a showreel, a showblast. Something which hopefully will get folks to dig a bit further, a hook! Instead of a showreel, a showblast! 49 seconds of rapid fire content from loads of projects and brands over the last year…

Quality Counts, don’t be fooled.

Its often said that any video is better than no video.     But with video now endemic across the internet this idea is not just obsolete, but dangerous, as the quality of the video becomes a key differentiator. Viewers are no longer naive, their expectations have evolved to become much more nuanced. They can tell the difference between amateur video, and video which reflects a brands values. So the quality we output must match the quality of the brand.   If you don’t get the quality right, you introduce a dissonance into the viewer, as brand expectations fail to match experiences.…

Enter the Fuji!

For many years we have produced our photography on Canon cameras. But last year,  I made the decision to change my system to Fuji X. Changing camera systems is a big deal for a photographer. You not only have a major investment capitol wise,  but also emotionally.  With regular use the camera becomes an extension,  and you grow used to the organic nature of the images a system produces. Which is why this is only the third time I have changed systems in my entire career. But time moves on, and Canon being a very conservative company, have been slow…