HORIBA
Revolutionary emissions testing product launch video for HORIBA
Project Overview
Automotive emissions testing is crucial for new vehicles, and HORIBA’s new MEXAcube emissions tester is set to revolutionise OEM development.
Our extensive experience with HORIBA’s previous portable tester meant we were well equipped to produce the product launch video for MEXAcube.
Production work included all script development from core specifications (In Japanese) and agreed messaging, together with shot planning, treatment, etc.
This was a combined still photography-video shoot, where we also produced an extensive selection of high end still images for print, online, and traditional marketing purposes.
A unique challenge of this project was the machine we were to film was a prototype, produced prior to the name being chosen. As such the product arrived unlabelled, and all photography and video was shot sans name.
We then produced a final graphic treatment for the name from a rough guide from Japan. This was then added in post by our in-house VFX facilities.
The graphics in the video are seamless, including natural focus shifts and movement to match original footage.
The same graphic was then added to all the still photography chosen from the shoot by the client.
All of the content, including the clean product shots etc, were filmed on location at HoibraMIRA. This used our two person team and included our portable studio, drone, lighting kit etc, over a 3 day shoot.
Outputs from the project included the main video as seen, plus clean versions for alternate language uses, as well as a full rushes package. In addition nearly 100 final still photographs were produced.
This video was made immensely easier to produce with the extensive help of the great engineering team at HORIBA MIRA, as well as the team in Japan who commissioned the video. You know who you are, Thank you!
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