Nottingham City Transport
This video launched a new recruitment campaign targeting engineering staff
Project Overview
Engineering recruitment is difficult, with high demand for good engineers often outstripping supply.
So when NCT decided to launch a new recruitment campaign targeting engineering staff, they looked to video to help access channels and candidates who are difficult to reach.
In consultation with Page One, NCT chose a dynamic motion graphics style to leverage existing footage, and appeal to a younger demographic.
Specific outputs for use on the in-bus displays would also be produced to allow NCT to target captive viewers who use their buses, and who are already fans of the company.
This recruitment campaign video targets the “Head” with facts and figures about the jobs. Whilst a second set of employee testimonial videos in a similar style, appeals to the “Heart”.
This enabled NCT’s HR department to intelligently deploy the videos at different levels in the recruitment funnel, catching initial interest, and following that up with positive messaging.
Across both their captive audience on the buses, as well as on external social and recruitment channels.
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And remember, its not just Nottingham we produce recruitment videos in, We work across the UK in locations like Birmingham, Derby, Leicester, Sheffield, London, and even as far as Kent!
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