One of a series of investment opportunity hybrid videos produced with new footage plus client and third party stock combined with CGI and motion graphics, for new London developments in the past year.
Designed to provide an overview of not just the development, but the surrounding area, these videos provide a broader picture of the opportunity available to investors who may not be able to visit the location, or are unaware of their unique qualities.
The longer form video is also complemented by short form social media edits, which concentrate more on the development and are produced in both 16:9 and square formats, for embed and distribution across a multitude of channels.
Designed to be consumed without audio, the hybrid use of text, graphics and imagery, communicates high level and in-depth information quickly and efficiently in an aspirational manner.