Future Test Cell Video

Future Test Cell explainer for HORIBA.

We are – once more – extremely impressed. Especially with this video, where you had barely anything to work with!


This video was produced to help launch HORIBA’s new Future Test Cell technology, where CAV vehicle systems will be tested for homologation and development purposes, something which was not possible until now.

One of a series of hybrid videos we had in production for HORIBA Europe at the beginning of 2020, explaining different solutions and services they provide.

With production half completed on the videos the Covid pandemic shut down all travel half way through shooting the live content.

A rethink of the content and script, together with some new animations and the repurposing of some existing footage from other projects, and we were able to complete and deliver all the videos on time and under budget.

With travel restrictions partially lifted in August,  we were able to complete the live shooting in Germany and recut this video to fit the original script and brief.

This version is the recut version with the new footage.

See more animations.