This recruitment video was produced under tight deadlines to promote the undergraduate program at E.ON.
We were provided with third party examples of content style that E.ON wanted for the video, but no formal script.
With our guidance, the undergraduates produced their own scripts, which they delivered over two days at E.ON’s headquarters in Coventry.
Further B-Roll was shot at the E.on power station at Ratcliffe-on-Soar.
We used several techniques to create a vibrant feel to the video, including tilt-shift and time-lapse.
In order for the video to be successful, it needed excellent photography and lighting.
As such we shot this ad hoc according to capture the best lighting conditions available.
This project was shot nearly a decade ago, but is still an excellent example of what can be done with some imagination and agility.
Its still feels fresh and relevant today.