Sterling Place is one of Barratt Londons newest developments,and this property video is one of several we have produced to help raise awareness and drive buyers to the property.
In this case we have produced a classic data storytelling video which combines motion graphic data visualisations, with original videography shot by our DOP in London, to build a powerful positive narrative for potential buyers.
With research from Barratt London, as well as fact checking and original research by ourselves, the video gradually moves from location information, to hard financial data, concluding with the strength of the Barratt brand and customer satisfaction to build trust amongst viewers.
Footage for this shoot was also used across several other videos for this development, including a series of socials outlining “5 Reasons Why”, and a less data intensive version of this video.
With new build property often seen as a minefield for buyers, the use of data storytelling in videos can help to overcome barriers to purchase for strong brands.