Crest Nicholson really shows how to use our pictures and video content in their Denby Bank development web site!
We think this is a great example of just how well a customer can use visual material to really make a bold statement online, and how excellent photography and video can add real value.
In this case Crest Nicholson has made bold use of the interior photography from their new development in the header of the site, and then used a large gallery of still images, as well as video, to really give a potential customer a feel for the high quality of the development.
I really like the way that the video element of the site is incorporated in with the stills in the gallery. Its like a little surprise amongst the candy.
The overall effect is hugely aspirational, and does a great job in reflecting the development.
This really shows how good photography and video content can add real value to the marketing mix, by directly connecting the customer with the product.
It’s a great example of narrowcasting your video to provide relevant targeted content to help with your conversions.