Five tips for delivering a script in a corporate video.
Delivering a script to camera in a corporate video can be a daunting task. But with some simple tips almost anyone can be a star!
1) Have a written script.
Trying to deliver a concise message or story into camera off the cuff is fine for the BBC, but you need a script!
2) Keep it simple!
Never use 100 words when 10 will do!
Keep the language as simple as possible. Complex terms and long words are not only difficult to deliver, but video is also not the best format for that.
Use the simplest language possible, and try to keep complex subjects as simple as possible.
By keeping things simple, you can also deliver more. Two words per second is the normal rate of delivery for narration, so for a 90 second video you need 180 words. Not a lot!
3) Practice, practice, practice.
Know your subject, and know your script.
Practicing delivery of the script out loud with a friend or colleague, will help you to identify where you need to edit it some more, or replace words so it will flow more easily.
There is a very good chance you will be using a teleprompter, but knowing the script makes this a much easier experience, and will make your delivery much more natural.
4) Have fun!
When your delivering the script, relax and enjoy the experience. Remember to smile at appropriate times!( especially at the end)
We can reshoot as much as needed if you fluff up, so don’t worry! (Plus you will be delivering your script several times anyways.)
5) Be bright, awake, and at your best!
Before you do your thing, have a bit of a walk and jump around, get your blood flowing. Check yourself in he mirror to make sure you don’t have spinach in your teeth.
You want to look happy, relaxed and awake.
Your production team should help to make you relaxed and happy, and should help you to spot any problems with your clothes and hair… make sure you get some advice and give some thought to clothing a couple of days in advance!
Remember, the folks who your working with want you to look and sound great, so don’t be afraid to seek their advice!